Travel Enjoy Respect 

In the framework of the International Year of Sustainable Tourism for Development 2017,  UNWTO developed a consumer-oriented campaign, “Travel. Enjoy. Respect.” to raise awareness of the contribution that sustainable tourism can make to development, and to engage all stakeholders in making the sector a catalyst for positive change.

The “Travel. Enjoy. Respect.” campaign focuses on increasing awareness among the public, particularly tourists, regarding their active role in harnessing tourism’s contribution to sustainable development. It improves understandings of sustainable tourism and its contribution to economic growth, inclusive development and environmental sustainability, while promoting the exchange of good practices and knowledge sharing, particularly in terms of innovative policies and practices.
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World Tourism Day

World Tourism Day (WTD), held annually on 27 September, is a global observance to highlight tourism’s social, cultural, political and economic value. The event seeks to address global challenges outlined in the United Nations Millennium Development Goals (MDGs) and to highlight the contribution the tourism sector can make in reaching these goals.

Every year, WTD is celebrated under a different theme, selected by the UNWTO General Assembly on the recommendation of the UNWTO Executive Council.  Official WTD celebrations take place in a UNWTO Member State, on the basis of geographic rotation.

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Your actions count: Be a responsible traveller 

Launched in March 2014, this joint UNWTO / the United Nations Office on Drugs and Crime (UNODC) / United Nations Educational, Scientific and Cultural Organization (UNESCO) campaign aims to engage tourists in the global fight against the trafficking of persons, wildlife, cultural artefacts, drugs and counterfeit goods.

By raising awareness on the criminal activities which can be concealed behind colourful souvenirs, exotic products, counterfeit goods and other items which travellers can come across, the campaign calls on them to help reduce the global demand for such goods through their actions.

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One Billion Tourists One Billion Opportunities 

In 2012, one billion international tourists crossed international borders in a single year for the first time.

To mark this historic landmark, UNWTO launched a campaign aiming to reach as many people as possible with a simple message: one billion tourists mean one billion opportunities to make the world more sustainable, inclusive and prosperous for all. 

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