Tourism in the Headlines

Preliminary Programme

 

Monday 12 September

12.00 - 18.00 Registration
20.00 Official Opening Dinner
 
  • UNWTO Secretary-General, Taleb Rifai
  • Minister of Tourism of Croatia, Damir Bajs

Tuesday 13 September

09.30 - 10.00        Keynote Presentation - Tourism Front Page News
 
  • Why tourism matters - overview of tourism's social, cultural and economic impact
  • Why tourism is a news story that goes beyond the travel pages
  • The role of the specialized media / the role of the mainstream media
10.00 - 10.20   Coffee break


Session 1: Mainstreaming tourism in the media

10.20 - 10.40              Presentation 1 - Why Tourism Doesn't Make the Front Page
 
  • The business vs. leisure story
  • Current media coverage of tourism issues
  • What makes a story?
10.40 - 11.00 Presentation 2 - The True Tourism Story
 
  • The difficulties facing the tourism sector in getting its message across
  • Image sensitivity of tourism / The impact of coverage on  reaching development goals
  • The importance of post-crisis media
  • Case study of effective tourism recovery through media
    Q&A       
11.00 - 12.30 Panel Debate 1 - Making Headlines
 
  • Expectations between the media and tourism stakeholders
  • Media: newsworthiness, from tourism talk to dinner talk
  • Tourism stakeholders: a higher profile for their sector
    Q&A
2.30 - 14.00 Lunch

 

Session 2: Communicating with the media

14.00 - 14.30  Presentation 3 - Conversing with the Media: Language and Tools
                                
  • Principles of effective communications planning
  • Communication strategies
  • Effective language
  • The role of new technologies and social media
14.30 - 16.00 Panel Debate 2 - Keeping the Debate Going
 
  • How to strengthen communication links between the media and the tourism sector
  • How to get your story out
  • What type of media platform/when?
    Q&A
16.00 - 16.20 Coffee Break
16.20 - 16.30 Conclusions